Pinterest’s New Brand-Friendly Features

pinterestLast Monday, Pinterest announced their new features and relationships with brands that’ll make its pins more useful. The features will give more functionality to the pins, according to the social bookmarking company.

Pinterest presented its new features in a Monday blog post. They now show more information, providing users with more than photos to help them determine interest. Product pins for furniture, clothing, and other goods will include pricing, availability, and details on where to get the items. Updated information about this shall be posted daily.

Pinterest also added enhanced recipe pins, which included information such as cooking time, servings, and of course, ingredients. Movie pins take in content ratings, cast members, and a lot more detail. An icon below the photos will identify those added details that won’t add clutter to pins.

Brands and content partners will be responsible for updating each of the new product, recipe, and movie pins. Pinterest announced early partnerships with eBay, Anthropology, Etsy, Sephora, Home Depot, Shopify Shops, Sony, Target, Wal-Mart and Zulily.