India’s tourism department introduced several new initiatives in 2012 aimed at improving India’s image overseas. In addition to its current advertising campaign called “Incredible India,” India began an international campaign in November called “Find What You Seek,” which has received international awards.
Allegedly Unsafe for Women
However, the gang rape and subsequent death of a young woman on a moving bus in New Delhi led foreign embassies to issue advisories to their citizens to avoid New Delhi. In March, a group of men raped a 39-year-old Swiss tourist in Madhya Pradesh. Four days later, a 25-year-old British tourist jumped off the balcony of her hotel room in Agra after the hotel’s owner allegedly forced his way into her room.The most recent sexual assault of a foreign tourist occurred on June 4, when a 30-year-old American tourist was gang-raped in the northern resort town of Manali.
In Defense of India
India’s Minister of State for Tourism showed foreign tourist arrivals in the country rose in the same period in 2012. India saw 1.38 million foreign tourist arrivals, representing a growth of 2.1 percent over the same period last year.
“Out of the 6.4 million foreign tourists who visited India in 2012, there have been one or two incidents,” said Mr. Subhash Goyal, president of the Indian Association of Tour Operators. “This can happen anywhere in the world, and this problem does exist in every country.”