Breweries are making a mark in American Soil. Your brewery is one of more than 6,000 breweries operating in the US. If all you do is buy hops by the pound and perfect your flavors, that’s not enough. You need a way to make your brewery stand out from the rest.
1. Network within your community.
Get the word out about your brewery and try to tie up with non-competing businesses around you. Source your goods from local businesses, and let them post a flyer or two on your community boards. A friendly word here and there can get people talking — and recommending — your brewery.
2. Hold special events.
Times have changed, and sitting in a bar and drinking with friends is no longer enough to engage younger generations. Whip out a few board games every Wednesday and have game nights, or turn that TV on during big sporting events.
Have a day dedicated to foreign beer made from imported hops one or two days a month. Have surveys where your customers get a vote for every beer they bought — nothing serious or political, just fun stuff. Don’t go overboard and have events every day, just mix things up a bit to keep everything fresh.
3. Use the technology.
Whether you like it or not, you need to have social media presence. It’s free advertising, and some people are really engaged online. Promote your business on the internet, and inform your patrons of oncoming events or specials.
If you’re a little more tech-savvy, set up a dedicated website or even a phone app for your brewery. Your clients can make purchases or give feedback through these mediums, and having your brewery’s brand on people’s phones is great advertising.
Opening a brewery is a great achievement — but you should always be striving to do more and be m